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NAR established the Public Awareness Campaign more than a decade ago to convince home buyers, sellers and investors about the value of working with a REALTOR®. Last year, the campaign expanded its messages to educate consumers about the benefits of homeownership and buying opportunities in a changing real estate market. The 2009 Public Awareness Campaign commercials focus on motivating buyers into the market. New TV ads, in tandem with new radio spots and print materials, explain the buyer opportunities available in many of today's real estate markets, convey the financial and social benefits of owning a home, and continue to emphasize the importance of working with a REALTOR®. To see the campaign, click here.
