What Kind of Advertising Works Today?

With TiVo, television advertising isn't as effective as it once was. Other types of traditional advertising are struggling to capture people's attention as well. But you can bet if a friend of yours forwarded you an e-mail with a clever ad in it, there's a good chance you'll open that e-mail. How can you take advantage of that kind of social interaction in today's digital world? The Center for REALTOR® Technology has a few thoughts on the matter in its latest newsletter.